“Now more than ever it is important for individuals to come together as one,” Kendrick explained in a press release.
The Reebok branding on the side is made in all black, with the ‘k’ and ‘o’ highlighted in red to represent the hip-hop star’s nickname, “Kdot”. Kendrick’s latest creation is a new twist on Reebok’s Club C model, and features acid-washed denim in black and white on the upper part of the shoe with a red label on the sneaker’s tongue.
The “Poetic Justice” star, who is known for his politically-charged lyrics, became a brand ambassador for the sports giant in 2014 and with his latest signature shoe for the brand, he wants to draw attention to the need for people across the world to put their differences aside and “come together”. (AllHipHop News) Rapper Kendrick Lamar is using his new Reebok sneaker design to promote unity and equality.
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